Speaking with Confidence with Cat Matson

Episode 81. How to Speak and Be HEARD by Different Learning Styles

Have you ever had trouble communicating with someone and felt like you were speaking in tongues? You’re usually smart, intelligent and an effective communicator but with this person you just can’t land your message? 
It could be because the other person has a different learning or processing style than you.  
In this week’s podcast I talk about just that … and how understanding the learning style of your audience is a POWERFUL way to increase your speaking impact. 
To learn more about the VAK Learning Styles Model, just google it … though I particularly like this description - https://www.mindtools.com/ak6cyjn/vak-learning-styles 
And, head over to the Speaking with Confidence Facebook Group and let me know – what kind of learner are you? And how does that show up in your speaking? 

Episode 80. 3 Types of Stories To Build Confidence and Impact

In this episode I talk about the importance of storytelling in to build credibility and interest in your topic, AND I share the three types of stories you should have in your kit bag: origin stories, brag bag stories, and social proof stories. The origin story explains why you do what you do and what impact you want to make in the world. Brag bag stories demonstrate your credibility, and social proof stories are client testimonials that show the results of your work. These stories help build a body of evidence that you can use to establish trust with your audience. 
Other Speaking with Confidence episodes mentioned (links are spotify links, you can also search for the episodes in your favourite podcast app. 
Speaking with Confidence Episode 4 – Imposter Syndrome and How I Overcome It 
Speaking with Confidence Episode 7 - Why Me? Overcoming 'I'm not good enough' 
Speaking with Confidence Episode 33 – SPECIAL Speaking with Impact Workshop Series | Workshop 2 

Episode 79. (re)Connecting with YOUR Why

Why do you do what you do? Why does it matter? Why do you care if people 'hear' your message? 
 
In the Speaking with Confidence facebook group the community spent a lot of time workshopping and brainstorming each other's Earn-The-Rights - a key platform to calm your nerves, overcome imposter syndrome and claim credibility. 
 
One part of that framework is what you do and why … 
 
And I was struck when workshopping everyone's that the 'why' is important. And when you articulate your why it builds rapport and has your listener 'get' what you're about. 
 
Listen in to hear more about my ‘why’ and how articulating yours can help you connect with your audience and generate greater impact. 
 
I would LOVE to know your ‘why’ … why do you listen to this podcast to improve your speaking confidence … WHY is it important that you speak with confidence, authenticity, authority and impact?  Head over to https://www.facebook.com/groups/speakingconfidence and let me know. 
 

Episode 78. How To Run an Engaging and Impactful Webinar

Hosting a powerful, interactive webinar can be a really impactful way of generating new sales, building profile or credibility or establishing thought leadership in your field. 
 
I recently ran a 4-day workshop webinar series, where each workshop built on each other, and I wanted to share my tips. Listen in to learn about: 
 
How to keep your messages, SIMPLE 
How to generate visual engagement but stop that background noise 
How to ask questions that get the RIGHT conversation going 
How to keep the conversation going AFTER the webinar has finished 
 
What techniques have you seen that make a webinar AWESOME? Or, have you attended webinars that SUCKED? Head over to https://www.facebook.com/groups/speakingconfidence and let me know! 

Episode 77. How To Deliver an Authentic and Successful Sales Pitch

Let me guess … sales pitches aren’t your favourite thing to do. 
 
Me either! However, they’re an important part of growing your business, getting new clients and even pitching your ideas to other stakeholders (like the board, investors or even your team). 
 
In this episode I share how I’ve moved past the ‘ugh, I hate selling’ feeling and instead have found a way to deliver authentic, conversational and impactful sales offers. Listen to hear how I just had the most fun AND obtained a great sales result from my latest sales webinar. 
 
I’d love to hear your thoughts about sales pitches – love them? Hate them? What do you struggle with most? Head over to https://www.facebook.com/groups/speakingconfidence and let’s talk  
 

Episode 76. Avoiding the Costs of Lacklustre Speaking

Speaking with confidence is one of those skills that we think ‘oh, wouldn’t it be nice’ to be a better speaker … but in talking with participants in the Impactful Presenters program I became VERY aware of the costs of not being a confident speaker. 
 
There are real financial costs, as well as emotional and mental costs. 
 
Listen to this episode to learn more AND how to avoid them. 
 
To boost your speaking skills visit ImpactfulPresenters.com to enroll in the next Impactful Presenters program. 

Episode 75. Why Is It So Hard To Speak, When We Can Talk?

Everybody talks, right? So why is it so hard to SPEAK with clarity, authenticity and impact? 
 
Inspired by Anne Handley’s book, Everybody Writes, in this episode I explore how to take a an ability we all have (well, almost all), talking, and have it become a skill – speaking with confidence, clarity, authenticity and ultimately, impact. You’ll learn why your genuine, authentic voice really does matter in a world of information and influence, how to shape your message with clarity and how the craft of speaking doesn’t require years of oratorial training, rather, just simple frameworks to help bring YOUR voice forward. 
 
I’m working on my writing this year, supported by Anne Handley’s book. If you’d like to work on your SPEAKING this year, visit ImpactfulPresenters.com to see when the next program intake is. 

Episode 74. The Powerful Frame Your Thinking Method

One of the things that trips most people up in their speaking is how they think about the WORDS they want to say instead of the MESSAGE they want to convey. In this episode I share my game-changing Frame Your Thinking method (the Impactful Presenters participants call it Post-It-Note-Magic) that helps you stay on message, calm your nerves and avoid falling into all the traps of memorizing or reading from a script. 
 
I’d love to hear what you think about the Frame Your Thinking process – head to https://www.facebook.com/groups/speakingconfidence and let me know … and I’ll give you even more tips 

Episode 73. A Life Hack To Collect Your Thoughts Quickly

For many of us, when we’re prepared, we can speak confidently. We have our slide deck, we’ve rehearsed, or we’ve mentally had the conversation with ourselves a few times. 
But when we’re put on the spot we’re struck dumb. Our mind goes blank. 
In this episode I share my life hack for collecting my thoughts quickly. And the awesome news is, this hack builds on something you’re doing unconsciously anyway … so once you learn it, you’ll find it EASY to collect your thoughts quickly. 
For more tips to stop you rambling, waffling or losing your words, head to https://www.impactfulpresenters.com/f/how-to-stop-rambling to download the FREE How To Stop Rambling ebook 

Episode 72. What Kind of Speaker Are You?

From what I’ve seen over the years, there are 6 different kinds of speakers in professional environments. And each speaker persona has its own challenges … but also their own solutions. 
 
Listen to this episode to find out which one YOU are and how can become a better speaker, instantly. 
 
Once you’ve listened, I’d love to know which kind of speaker you are. Head over to  https://www.facebook.com/groups/speakingconfidence and let me know … and I’ll give you even more ideas on how you can be a better speaker.